Discover how much a small business website costs in 2026 and what factors influence pricing. From simple template sites to custom and e-commerce solutions, learn what to expect and how to plan your budget effectively.
How much does a website cost in 2026?
One of the most common questions I get from clients is:
“How much does a website actually cost?”
And the honest answer is: it depends.
A website can cost anywhere from a few hundred euros to tens of thousands. The price mostly depends on what you need and how complex the project is.
Let’s break it down.
What affects the price of a website?
A few things usually influence the cost:
1. Number of pages
A simple 5-page website will cost less than a larger site with many pages and sections.
2. Custom design
A fully custom website takes more time than using a pre-made template.
3. Ecommerce functionality
If you’re selling products online, the website needs product pages, checkout, payment systems, and more.
4. Integrations
Things like booking systems, CRMs, or marketing tools can also increase complexity.
Typical website price ranges
Very roughly speaking:
Template website → €500 – €1,500
Custom business website → €2,000 – €5,000
Ecommerce website → €3,000 – €8,000+
Of course, every project is different, but this gives a realistic starting point.
What a professional website should include
If you’re investing in a professional website, it should include more than just design.
Things like:
clear structure and navigation
mobile-friendly design
SEO-ready pages
fast loading speed
conversion-focused layout
A website should not just look nice, it should help your business grow.
Final thoughts
If you're planning a new website, the best approach is to start with your goals.
What do you want the website to do?
generate leads
sell products
present your services
Once that’s clear, it’s much easier to define the scope and budget.