Creative director& digital designer

Creating distinctive web experiences for ambitious brands and e-commerce businesses.
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Selected web design work by Mladen Madarevic

SELECTED PROJECTS

2013 - 2025

SERVICES

WHAT I CAN DO FOR YOU

1.

Creative direction

  • Competitor research
  • User research
  • Moodboards
  • Visual direction

2.

Web & product Strategy

  • Business goals
  • Information architecture
  • Content strategy
  • User research

3.

Interface design

  • UI design
  • Design system
  • Accessibility

4.

Website development

  • CMS integration
  • Performance optimization
  • SEO fundamentals
  • Testing & launch

PROCESS

ABOUT

BASED IN CROATIA, WORKING WORLDWIDE

My approach to design is minimal, clean and contemporary, with a focus on elegance and detail. I use motion to bring designs to life and make them more engaging. With a background in editorial and graphic design, I bring those influences into my web work through typography, composition and layout.

With a background as a Senior Product Designer at Endava, I bring enterprise-level experience into my freelance work, crafting user-friendly digital products tailored to your needs.

I believe the best digital experiences are simple to use, distinctive in character, and built with purpose.

Read more about me
  • Years of experience
  • Web & Ecommerce projects
  • Web and mobile apps designed

  • Creative direction

  • Product design

  • Web development

TESTIMONIALS

WHAT CLIENTS SAY ABOUT ME

Ivan Blašković

Marketing expert @Frigo-ve

I’ve worked with Mladen on several projects, from an online store to a professional magazine portal. His research, analysis, design, and communication are top-notch. Our projects, frigo-ve.hr and pravaklima.hr, receive only positive feedback from users.

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