Project Overview
Frigo-ve is a Croatian company specializing in heating, cooling, and energy systems.The project involved designing a new ecommerce website that organizes a large catalog of technical products and helps customers easily find the right solutions.
Challenge
The main challenge was presenting a complex product catalog in a clear and structured way. Users needed to quickly navigate between product categories and understand technical specifications.
Strategy
The strategy focused on improving product discovery and information clarity through a well-structured category hierarchy and simplified navigation.
Solution
A new ecommerce structure was designed with clear product categories, filtering options, and structured product pages presenting specifications in an easy-to-scan layout.
As bonus we added "Product finder" feature which guides visitors to a product best fit to their needs.
Results
The final website provides a modern ecommerce experience that improves product discoverability and presents technical products in a clear and organized way.
