Prava klima

Type:: Blog / Marketing website
Service:: Creative direction, Web & product Strategy, Interface design, Website development
Industry:: HVAC & Lifestyle

Overview

Prava klima is a Croatian digital magazine and blog focused on topics related to climate, energy, environmental sustainability and lifestyle.

The platform needed a clear structure capable of presenting a large amount of articles and topics in a way that is easy to browse.

The strategy focused on creating a content-first experience with clear topic categories and improved article discoverability.

A structured editorial layout was designed with clear navigation, category organization, and typography optimized for reading

The new platform provides a clear content hierarchy and improves the overall reading and discovery experience for users.